Cavallaria Exhibit 2018
CLIENT
Cavalaria
LOCATION
W South Beach, Miami
YEAR EXECUTED
2018
CATEGORY
Photo & Video
ABOUT THIS PROJECT
Cavallaria Exhibit during Art Basel 2018 took place at the W South Beach in Miami. The event featured an installation by celebrity photographer Marcos Mello Cavallaria who made one of his most creative ideas to life. The spectators cheered, laughed and celebrated an exhibition that consisted on a live photoshoot starring model Isabeli Fontana while the photographer played with lights, colors and shapes.
Marcos Mello Cavallaria started his professional artistic career through visual arts, drawing storyboards and comic books in Hollywood at age 15. In 2007, he founded Cavallaria, an artistic studio that is the precursor of fashion film in Brazil. The studio makes films for Vogue, Elle, Marie Claire, GQ and big brands segment, using RED Digital Cinema movie frames as stills. Mello made the first 3D fashion show in the world in 2010.